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Feeling the pinch of the economy, the Outdoor Advertising Association of America canceled its national convention and trade show scheduled for May 17-19 in Miami. The decision followed a series of phone calls the OAAA had with its members to take the pulse of the industry and determine support for the show.
“Generally our members felt it was time to get back to basics and focus on the core business. This just wasn’t the time to be away from the office,” said Stephen Freitas, chief marketing officer for the OAAA.
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