o death, where is thy sting?

Michael Pinto won’t win a Gold Lion anytime soon, but he does have a way with words.

Pinto, an undertaker in the Indian city of Mumbai (Bombay), enjoys stirring things up with his none-too-sacred advertising signs (known in India as “hoardings”). His current off-color offering: “When you drop dead, drop in.”

“I knew the board would become famous; it’s such a catchy line,” he told a bemused Times of India.

Pinto’s been at it for years, working on the assumption that even gruesome and bleak businesses can benefit from lively marketing.