The Underground Shopper, Dallas’ 27-year-old bible for bargain hunters, has selected Tucker & Associates to help mount a national expansion.
With the clarion call “Save money on everything,” the paperback guide to discount shopping
will expand online and into 35 new cities beyond its current markets of Tampa and Orlando, Fla., Dallas/Fort Worth, Houston and Phoenix.
Tucker & Associates, a 1-year-old Dallas agency, will conduct a public relations campaign, a nationwide consumers’ contest and media tours for the book’s founder, Sue Goldstein. Estimated billings for Tucker are $500,000.
“Everyone in our office uses The Underground Shopper,” said Lori Tucker, president of the
all-female agency.
“We can’t wait to spread the word of Sue Goldstein’s priceless advice to the rest of the country.”
–J. Dee Hil