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NEW YORK NYTimes.com said it has started offering in-stream online video advertising, becoming the latest Web publisher to embrace the ad format.
The Web site is showing pre-roll video ads in its “Movie Minutes” section, where users can watch film reviews and reports from The New York Times critics. NYTimes.com is using Viewpoint’s Unicast In-Page online video technology for the ads at launch.
“Driving TV commercials online is definitely a goal,” said Heather Kelz, director of ad operations at NYTimes.com.
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