‘NYT’ Debuts Knowledge Network Ads

The New York Times Co. today launches the inaugural campaign for Knowledge Network, the brand name for the company’s educational initiatives. The print effort, running in trade magazine and campus newspapers, is from Bozell in New York. Ads carry the tagline, “Inspiring thought,” and show scholastic objects, such as a composition notebook and a stack of books. The New York Times Co. spent about $8 million on ads in 2002, according to CMR.