NYPD Recommends Hodes for Recruitment Work

NEW YORK — The New York City Police Department?s contract unit is recommending that Omnicom’s Bernard Hodes Group, New York, be selected to handle the creative work for its estimated $30 million, five-year assignment to boost recruitment, sources said.

NYPD officials have invited contenders to attend a hearing Thursday at 22 Reade St. in Manhattan before the selection is finalized, an NYPD representative said. Hodes representatives were not available for comment.

Over 70 agencies initially expressed interest when the review began (Adweek, June 03, 2002), by September, it came down to three, including Hodes.