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LOS ANGELES Armored trucks will roll in to the San Diego County Fair next Monday to send a “protection” message and sell newspaper subscriptions, the finishing touch of an integrated marketing campaign for The San Diego Union-Tribune, according to the agency.
The client spends about $2 million annually on ads, according to Nielsen Monitor-Plus.
The newspaper enlisted independent NYCA, Encinitas, Calif., to design a campaign to boost print readership and subtly tout its first Pulitzer Prize victory, for national-affairs reporting on Congressman “Duke” Cunningham’s bribery scandal.
The
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