NYCA Goes Green for Vitamin Supplement

LOS ANGELES BioPharma Scientific has hired independent shop NYCA to launch its Greens to Go vitamin supplement drink without a review, according to Michael Mark, the agency’s creative director and CEO.

An upcoming campaign by the Encinitas, Calif.-based agency includes print advertising and point-of-sale elements, he said.

Bob Herrmann, CEO of the San Diego-based client, said the product would be available in club stores starting next month. He declined to disclose the media budget.

The general category of wellness products racked up $500 billion in sales in 2005, including $14 billion in organic products, and there is a “category-shift of consumers away from pills,” Herrmann said.

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