NY Shop Offers Social Media Playbook

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Confused about this whole social media thing? Well, worry no more. New York interactive shop 360i is here to help. The agency today released a 56-page Social Marketing Playbook that attempts to cull all the agency’s wisdom about social marketing in one place. To explain why 360i felt the handbook was needed and what marketers can expect to learn from it, Brandweek editor Todd Wasserman spoke with Sarah Hofstetter, vp-emerging media and client strategy, via e-mail.

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