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Specs
Who [L. to r.] CEO Linda Passante, CSO Mark Sutter, costumed Adweek fan and ecd Mike Gambino
What Branding and marketing communications agency
Where New York
The Halo Group specializes in introducing global brands—from Ibiza-born shoe brand Flossy to luxury appliance company Liebherr—into the U.S. marketplace by creating the perfect marketing mix. For Liebherr, The Halo Group used data that showed the brand's target audience—older millennial women—look to Twitter for reviews, read style blogs and use apps like Houzz for design tips.
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