NY Marriott Marquis Launches 'Name in Lights Program'

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NEW YORK — New York Mariott Marquis this week launched a viral campaign, via Abstract Edge, that encourages people to put their “Name in Lights” in Times Square.

The effort lets consumers craft and send a holiday greeting that will seemingly appear in lights along a busy Broadway intersection. Recipients of the e-mail will be linked to a “fake-out” video shot of an LCD billboard with the message. The electronic card then invites them to “Come view a million lights in person by booking a room at the New York Marriott Marquis in the heart of Times Square.”

The



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