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The Empire State Development Corp. has sent questionnaires to 75 shops that might want to compete for the “I Love New York” tourism account, a client representative said.
The business is currently split: Toolbox in New York handles most traditional ad duties; Albany-based shops Media Logic and Oberlander take on mainly online and direct marketing duties, respectively. Media First in New York handles media chores.
In past years, roster shops had to bid for each assignment, regardless of discipline.
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