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When the National Football League took over New York’s Times Square last month for its “Kickoff Live From Times Square,” it wasn’t just kicking off the new football season. It was also initiating a partnership with the city itself to promote tourism and convention business.
A component of that partnership debuted on Sunday: a TV spot that is running on media time donated by the NFL. The commercial, by Wolf Group in New York, will run during football games on stations that include ESPN, ABC, Fox and CBS.
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