Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Six New York-based design firms have been chosen to develop a logo for NYC2012, the group lobbying the International Olympic Committee to locate the 2012 Summer Games here.
The firms participating are BIG/Ogilvy & Mather, Design Machine, Doyle Partners, Landor Associates, Pentagram Design and Sagmeister. Each firm will be given a $1,000 honorarium for its participation, said Amy Stanton, director of marketing and communications at NYC2012.
“Once we entered the international phase, we decided to develop a new identity which has a more international feel, is more communicative of the Olympic movement, and communicates the energy and spirit of New York,” Stanton said.
An
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in