N.Y. Agencies Advance in Casino Review

NEW YORK Foxwoods Resort & Casino has named contenders in a review for the creative portion of its estimated $25 million-plus account, the client said.

Shops vying for the account are Arnold in Boston, the New York offices of Bartle Bogle Hegarty, The Kaplan Thaler Group and Wieden + Kennedy. The incumbent since 1999, Trahan, Burden & Charles in Baltimore, withdrew yesterday. A decision is due in March.

The resort began meeting with agencies about what it called a “special project” in October, though client representatives said that assignment would not disturb Foxwoods’ relationship with roster shops.

TB&C broke two 30-second TV spots featuring New York-based jazz guitarist and vocalist John Pizzarelli, along with glitzy footage of the casino’s restaurants, Broadway-style shows and gaming areas, in March. The tagline, “Meet me at Foxwoods,” concluded the ads, which aired throughout New England and the New York metropolitan area.

Foxwoods is in the final stages adding a variety of amenities, including two 18-hole golf courses designed by Rees Jones. The client is considering whether the 5-year-old TB&C campaign will complement the casino’s evolution, or if Foxwoods should consider other work, said Martin Kramer, director of advertising.

Kramer is managing the review and indicated Horizon Media will continue to handle planning and buying for the Mashantucket, Conn.-based resort. Foxwoods, owned and operated by the Mashantucket Pequot Tribal Nation, pioneered casino gaming in New England when it opened its doors in 1992.