MINNEAPOLIS – The NWNL Companies, the holding company for Northwestern National Life Insurance Co., sent out questionnaires last week in search of an agency to handle a corporate image campaign. A company spokesperson said it is the first image advertising effort at the corporate level. Budget has yet to be determined and will be based in part on agency recommendations. Questionnaires are due back to NWNL Feb. 26 and a decision is expected by the end of March.
Copyright Adweek L.P. (1993)
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