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NEW YORK — In what Nielsen/NetRatings is calling an early sign of an online advertising recovery, the number of unique Internet ads rose 33 percent during the first four months of 2002.
Representing a new high, nearly 70,000 unique ads appeared on the Web last month, according to a recent study from Internet ad measurement firm.
The rise marks the reversal of a downward spiral that started in April 2001. From the previous peak in March 2001 of 68,458, the number of unique ads on the Internet declined through the rest of the year to reach a low of 52,530 in January 2002.
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