'Numa Numa' Guy Dances With Geico

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Geico draws inspiration from YouTube in its latest campaign that pairs viral video stars with its popular ad icons like the Gecko.

In the first clip of a new online effort from The Martin Agency, the Gecko dances quietly on a computer monitor in the background while the “Numa Numa” guy, who amassed 27 million YouTube views with a recording of himself dancing and singing in front of the camera, sings the track backing Geico’s “Kash” ads, “Somebody’s Watching Me.”

The video is the first of nine parodies that will be posted through April 9.

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