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NEW YORK Following an all-day meeting here on Thursday at the Millenium hotel, the Network Upfront Discussion Group (NUDG) could not reach a consensus on how to change the upfront TV ad buying process.
The session was attended by about 40 executives from advertising and media agencies, trade associations, marketers and TV networks.
“While not a perfect process, the current process is acceptable,” said Bob Liodice, president of the Association of National Advertisers, who with O.
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