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Yes, it's that time of year—when Tim Nudd settles down in front of the yule log to cast his expert gaze across the seasonal TV offerings from marketers determined to sell us on the magic of Christmas.
In England, it turns out, there has been a John Lewis halo effect, as every advertiser struggles gamely to outdo the next with increasingly ambitious and thoughtful campaigns. Over here in the U.S., it's a lot of balls. Christmas balls.
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