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Jim Schmidt may well be the Snuffleupagus of Chicago advertising, getting more recognition for not being seen at award shows than all the creatives who do show up.
At last year’s Chicago Ad Show, Euro RSCG McConnaughy Tatham’s chief creative officer sent a busty brunette to make a presentation in his stead, showing her how to wear his omni present baseball cap and imitate his mannerisms at the podium. Her act got mixed reviews, but people definitely took notice.
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