Move over Siri, here comes Ahh-nold.
For the next three weeks, drivers who use the navigation device Waze can get directions from the voice of the Terminator. They won't be able to find their way to Mars—after all, this is a cross-promotion for the upcoming Terminator Genisys, not for 1990's Total Recall—but they will be able to navigate cities, suburbs and the country to the robotic monotones of Arnold Schwarzenegger's most memorable character. Here's a taste:
In addition to offering directions, the Terminator will helpfully warn drivers if the villainous T-1000 robot assassin is up ahead. Once the new movie opens, red-eyed Endoskulls will appear on screen to mark nearby theaters. And beyond all that functionality is a platform for Schwarzenegger to fulfill his most common request from fans.
"Every single day on social media fans ask me to record my movie lines," the actor and former California governor said, in a statement. "So, now I get to bring this classic role and my charming Austrian accent into their cars."
MEC in Los Angeles negotiated the promotion on behalf of its client, Paramount. Office managing partner Jeff Killingsworth said he was thrilled to "generate excitement around such a legacy franchise."
Terminator Genisys, a production of Paramount Pictures and Skydance Productions, will open on July 1, and Waze's Terminator voice feature runs through July 5.