Now, Let's Toast the Recession!

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Has the recession driven Americans to drink? Or have they been drinking less to save money? Preliminary federal data for the first nine months of 2008 show an uptick in self-reported binge drinking.

In data gathered by the Centers for Disease Control and Prevention in January-September 2008, 21.3 percent of adults reported downing five or more drinks in a day on at least one occasion within the prior year. That’s up from 20.4 percent in 2007 and from a recent low of 19.1

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in