Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK — Novell has selected J. Walter Thompson in New York to handle its estimated $30 million account, a client representative confirmed, after a prolonged review that was nearly scuttled.
According to sources, the other finalists were Mullen in Wenham, Mass; Hill, Holliday, Connors, Cosmopulos in Boston; and the incumbent, SicolaMartin of Austin, Texas, which tapped into the resources of sister shop Young & Rubicam in New York.
The account is said to include both creative and media duties.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in