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Novartis AG’s internal discussions about a possible global media consolidation are about to go public. Sources said the company plans to issue an RFP for its consolidated global media buying and planning business by the end of July.
At the center of the review will be the Swiss drug maker’s pharmaceuticals operation. In the U.S., those units spent just under $250 million last year, according to CMR. Novartis’ global ad budget is undetermined.
The East Hanover, N.J.-based
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