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Seventy-six percent of respondents to a Yankelovich survey “believe they will be successful in improving their health this year.” Why they feel this way is something of a mystery. Other findings presented this month in a Yankelovich Monitor Minute bulletin give reason to think respondents’ fidelity to healthy living is less than strict.
Notably, two-thirds of the people interviewed in February for the research firm’s 2009 Health & Wellness Segmentation Study were classified as overweight or obese.
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