Consumers are quicker to adopt new technology than they once were, but this doesn’t mean every such transition will be rapid. A case in point: Rasmussen Reports polling in November found just 7 percent of adults saying they’ve ever used a Kindle or other electronic book reader.
It’s not because they haven’t been reading books at all. Fifty-eight percent of respondents said they’d read a book “for pleasure” within the past month, and another 12 percent said they’d done so within the past three months. Just 13 percent said it’s been more than a year since they last read a book for pleasure.
The survey indicates many people will be resistant to the new devices. Asked how they would rather read a book, 81 percent expressed a preference for “a traditional printed format,” vs. 8 percent opting for an “electronic book-reading device.”