The folks who produce pork have decided to sling a little mud at television programmers. At their annual convention last week, the Iowa Pork Producers Association in Des Moines, Iowa, voted to encourage the national pork producers council to ‘use extreme caution in choosing program sponsorship in TV advertising,’ said Andy Baumert, public policy director of the Iowa Pork Producers Association. By that they mean no programs with excessive sex or violence. ‘We’re a trade association of hog farmers,’ said Baumert. ‘We try to promote a clean and healthy image for our product – pork.’ No specific programs were banned. Agency for the National Pork Producers Council, which spends $12.5 million on advertising, is Bozell/Chicago.
Copyright Adweek L.P. (1993)
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