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Lowe’s Demise Raises Questions of How to Cut It in Chicago
CHICAGO–Ammirati Puris Lintas jumped into the Chicago advertising market with great expectations in late 1997.
Less than three years later, the Chicago shop, which had to endure a takeover of its parent by The Lowe Group and subsequent name change, is shutting down in May. The shop opened to handle the $85 million Ameritech account, but had almost no success in new business. So when Ameritech said it was taking its account elsewhere, the agency moved out.
The fate of Lowe Lintas in Chicago suggests it’s not easy for an outside agency to become a formidable–or even viable–presence in the Chicago market.





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