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MINNEAPOLIS – Northwest Airlines is expected to announce another addition to its advertising partnership this week, the Lane Agency of New York, a recently-formed consulting company headed by former J. Walter Thompson creative executive Bill Lane.
Sources said a press release prepared early last Wednesday announced that Fallon McElligott/Minneapolis and the Lane Agency would jointly handle Northwest’s trans-Pacific assignment.
The announcement was then altered, sources said, because of a dispute over how to present Lane’s role on the account.
Sources close to Fallon said that the agency was unhappy with Lane receiving joint billing and the impression the announcement created.
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