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By Matt Surman
NEW YORK–The Northway Group in Dallas and RBT/Strum of Cherry Hill, N.J., are waiting to see which one will benefit from a consolidation of retail advertising duties planned by Primestar, the satellite television company.
RBT/Strum has been selected by Primestar to handle a promotional project that could lead to the marketer’s retail ad business as well, the company said last week.
The shop defeated Tierney & Partners and The Weightman Group, both in Philadelphia, and McAdams, Richmond & Ong of Bala Cynwyd, Pa.,
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