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You can advertise a lot of things on the Super Bowl, from a bag of Doritos to … a next-generation bomber that will cost half a billion dollars per aircraft to build.
Northrop Grumman is working on a design for the latter—it's battling Boeing-Lockheed for defense contract to build the U.S.'s next-gen bomber—and will tease the aircraft on the Super Bowl with the 30-second spot below, a rep for the company confirmed to Adweek.
UPDATE: This spot aired regionally, not nationally, on the Super Bowl.
Breaking Defense, a leading news site on defense, first broke the news Saturday.
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