Northlich: Smoking Worse Than Exhaust Fumes

CHICAGO Northlich asserts that the second-hand smoke in a bar is more dangerous than the exhaust fumes on a freeway during rush hour in a new spot for the Ohio Tobacco Use Prevention and Control Foundation.

The new television spot, breaking this week, intercuts scenes from a freeway—complete with close-ups of exhaust pipes—with images from a tavern called “The Last Chance Bar and Grill.” A reveal at the end of the ad shows the bar is actually located on the shoulder of a congested freeway, as a road sign reads, “The air in a smoky bar is 50x more toxic than a rush-hour freeway.”

The agency took its data from a study published in the September 2004 Journal of Occupational and Environmental Medicine by James Repace.

“Many people roll up their windows when idling behind a truck at a stoplight or on the highway for fear of breathing in the fumes,” said Mike Renner, executive director of the Columbus, Ohio-based foundation, in a statement. “We want people to really grasp the fact that second-hand smoke is more dangerous than exhaust fumes and that they need to protect themselves from it.”

Spending on the effort was not disclosed. The Ohio TUPCF’s annual advertising budget is just over $10 million.

The account is currently under mandatory review; Northlich, a Cincinnati independent, is defending.