Northlich, Bridge Call Off Deal

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Northlich has put its pending acquisition of Bridge Communications on hold because of the staggering economy.

The deal between the two Cincinnati shops would have created a single agency with nearly $200 million in billings and $30 million in annual revenue, making it by far the market’s largest. The agencies had signed a letter of intent on the deal in February [Adweek, Feb. 12].

“But there is a softness in our industry right now,” said Northlich president and CEO Mark Serrianne.



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in