North Castle, BCB Stand Out At Addy Awards

Two Connecticut agencies were the only New England winners at the 30th annual American Advertising Awards on Saturday.
Presented at the American Advertising Federation’s annual conference in Minneapolis, the Addys honor creative excellence.
BCB Group in Meriden, Conn., picked up an Addy in the audiovisual sales promotion category on behalf of Rolling Rock.
North Castle Partners in Stamford, Conn., was given two citations of excellence, one for its consumer magazine work for Loctite Corp. and another for a humorous regional TV effort supporting Star Markets. The grocery store chain has since parted ways with North Castle and is in the process of selecting a new agency [Adweek, June 15].
All told, 152 citations of excellence and 81 Addys were handed out, including two best of shows (print and broadcast). There were 1,567 finalists drawn from 60,000 entries.
For the first time in more than 20 years, one agency walked away with both of the show’s highest honors. Cliff Freeman and Partners, New York, won best of show for a print ad promoting Sauza Conmemorativo tequila and a television spot for the Fox Television Network.
Freeman grabbed seven Addys in addition to its best of shows, winning for Westboro, Mass.-based Staples and former client Little Caesars.
Fallon McElligott in Minneapolis also pulled in seven Addys, scoring for clients BMW, Holiday Inn, Miller Lite, Nikon School and Hammerquist & Saffel.
Several shops picked up three Addys each. They were: BBDO, New York; Bozell Worldwide, Detroit; Goodby, Silverstein & Partners, San Francisco; Leo Burnett, Chicago; Wieden & Kennedy, Portland, Ore.; and Martin/Williams and Hunt Adkins, both Minneapolis.
Winning two Addys apiece were: McCann-Erickson, Seattle; Young & Rubicam, New York; The Glennon Co., St. Louis; and Bromley, Aguilar & Associates, San Antonio, Texas. n