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José Villaseñor has opened a Hispanic marketing and public relations shop called The Norte Group.
Villaseñor was previously a vice president and group manager at Ketchum in Dallas, where he founded and led the agency’s U.S. Hispanic Markets Group.
His current clients are UICI, Valor Telecom and Donruss, which recently unveiled the first Spanish-language baseball cards.
Villaseñor sees great promise in his Hispanic marketing niche. “I think the market is fractured enough that there’s going to be the opportunity for someone my size to make the mark,” he said.
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