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Retail giant Nordstrom is currently seeking a new agency to handle its nearly $70 million annual media planning and buying business.
The company last held a review in late 2014, when it moved its account from Omnicom Media Group to the Santa Monica offices of Mindshare, which is part of WPP’s GroupM.
Representatives for both Nordstrom and Mindshare have not yet responded to requests for comment on the news. But multiple parties with direct knowledge of the matter confirm that the review is active and that Mindshare will not be participating.
According to Kantar Media, Nordstrom spent just under $70 million on measured media in both 2015 and 2016. This
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