Nokia Sets Pitch Briefings

NEW YORK Nokia executives will brief contenders next week in the global review for its estimated $120 million-plus mobile phones account, sources said.

The Espoo, Finland, client has split the review and the contender agencies into two parts: strategy/creative and geographic distribution and adaptation.

Vying for strategy/creative are WPP Group’s JWT and independents Wieden + Kennedy and Mother, sources said. The networks contending for the distribution and adaptation piece are JWT, Omnicom Group’s DDB and the primary incumbent, WPP’s Grey, which is partnering with sister shop Bates, said sources.

With the exception of Bates Asia, the contenders are using their London offices to lead their efforts.

Rainey Kelly Campbell Roalfe/Y&R in London, which had partnered with Grey in the review, is no longer involved, sources said. Publicis Groupe-backed BBH was also cut.

The winning network for distribution will also be tasked with adapting ads for local markets.

Sources said the estimated revenue on the business in $30 million, and if two agencies were selected, it would be split evenly between them.

Agencies must submit staffing plans and cost structure to Nokia next week, and there will be an additional round of creative presentations at a later date, sources said.