Nokia “Hands On”

Only a few imaginative souls will use the Nokia N8 to create unique experiences such as a hamster-powered phone charger. But this commercial — with its folksy-funk soundtrack, a natural-sounding voiceover and curiosity-building images of whimsical creations — does give the desired impression. It says that no matter what you are into, Nokia will help you get there. “It’s not technology, it’s what you do with it,” the female narrator explains. And the focus is on the joys of life. “That’s what really impresses us. Makes us laugh out loud or wonder, ‘How did they do that?’” The spot ends by asking, “What would you do with it?” The spot could spark some creative thinking among viewers, even if the answer to Nokia’s question is, “Just make a call.”–Eleftheria Parpis