Nokia Cuts to 4 Finalists

DALLAS Nokia has narrowed the list of agencies competing for the creative portion of its ad account to four shops, sources said. The cell phone manufacturer spent about $35 million on domestic ads last year, per TNS Media Intelligence/CMR.

Advancing, according to sources, are: Omnicom Group’s DDB in Chicago and Dallas; Grey Global Group’s Grey in New York; Interpublic Group’s McCann-Erickson in Detroit; and independent Wieden + Kennedy in Portland, Ore.

Agencies that were cut include: Publicis Groupe’s Fallon in Minneapolis; MDC Partners’ Crispin Porter + Bogusky in Miami; Publicis Groupe’s Leo Burnett in Chicago; Omnicom’s BBDO in Atlanta, GSD&M in Austin, Texas, and Goodby, Silverstein & Partners in San Francisco; and IPG’s Deutsch in New York and Temerlin McClain in Irving, Texas, according to sources.

Sources said Havas’ Arnold in Boston and Omnicom’s TBWA\Chiat\Day in Playa del Rey, Calif., dropped out of the review earlier in the process.

Agencies either declined comment or referred calls to the client.

A client representative said the review is expected to be completed by the end of February but declined to confirm the shops that advanced.

Independent The Richards Group in Dallas handles both creative and media chores. The independent agency said it is not defending the account.

Nokia, with regional headquarters are in Irving, Texas, is planning to launch a review for its media after its creative review concludes in January, sources said.