Nokia Chooses Wieden

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NEW YORK Independent Wieden + Kennedy today was tapped as global lead agency by Nokia’s mobile phone group, the client said.

All told, Nokia’s worldwide media spending is estimated in excess of $120 million, with total revenue of $30 million, sources said.

Wieden picked up nearly half that total when it was selected to handle the strategy/creative portion of the account. Geographic distribution and adaptation chores make up the other half and remain in play.




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