Nokia B-to-B Account in Quiet Review

DALLAS Nokia is in the late stage of a review for its domestic business-to-business advertising account, the client said.

The mobile phone manufacturer is considering “marketing plans holistically as to how we address the business applications . . . as we sell more devices that go after corporate markets,” said Nokia vice president of marketing for North and South America Matt Wisk.

Wisk said “a handful” of agencies are in the final round of the review, but declined to name them. He said Nokia invited some roster shops and outside agencies to participate. The review is likely to be completed within 30 days, he said.

Independent The Richards Group of Dallas, which handles general-market advertising for the client, was not asked to participate in the review, Wisk said. “[B-to-B] creates unique challenges so maybe The Richards Group isn’t the best partner [for the segment].”

Many of Nokia’s roster agencies have handled b-to-b components of the company’s advertising, but none has focused solely on the area, he said.

Billings are undisclosed. Nokia, which has its North and South American headquarters in Irving, Texas, spent $48 million on total advertising last year, according to Nielsen Monitor-Plus.