Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
The last people Yahoo! would want to upset are college students. Uninhibited spenders and surfers extraordinaire, they’re among the few great friends of dot-coms in these troubled times.
And yet collegians nationwide let their feelings be known last week about an ad touting Yahoo! Messenger. Inserted as a flier in college papers, the ad promoted the benefits of the instant messaging service by offering a sample chat students could have on it. In this case, the students were “Stoney” and “Bob,” and the conversation went like this: “Stoney—get over here quick! She’s about to take her top off.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in