No Street Smarts

Presenting this week’s boneheaded stunt, brought to you by Dennis Wakabayachi.

Sumaato Advertising’s CEO figured it’d be great fun to hand out pan handling signs to the homeless in Denver. The signs—which included such knee-slapping lines as, “I’m a little short on my Porsche payment” and “At least I’m not spam ming your e-mail!”—were blasted by homeless-advocacy groups as, well, bone headed. But Wakabayachi called the project “kind of syner gistic”—the signs also promoted the agency—and he continues to insist on his Web site that “the homeless are near and dear to us” and “we brought the issues of the homeless back to the forefront.”