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The landmark rough-and-tough Marlboro Man on L.A.’s Sunset Strip has been replaced with a more “impotent’ symbol-literally.
The new outdoor board (shown here) depicts a rugged cowboy with a limp cigarette dangling from his lips. The word “Impotent” replaces “Marlboro” alongside the image, which had towered above the strip since the ’70s. “Warning: Smoking Causes Impotence” appears below.
Asher & Partners in Los Angeles is the ad agency for the California Department of Health Services Anti-Tobacco Initiative and creator of the new board.

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