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DETROIT Monroe, the brand of vehicle shock absorbers and struts, has launched a new campaign with billboards and print ads that picture a pair of tighty-whiteys and a shock absorber side-by-side.
Over the underwear, the copy reads, “Change daily,” and over the shock, text advises, “Change every 50,000 miles.”
The campaign via Cramer-Krasselt, Milwaukee, breaks this month with print ads in consumer magazines including Popular Science, Field & Stream, Outdoor Life and Car and Driver.
The media buy also includes Web site ads that will drive consumers to a microsite, myshocks.com,
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