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BBDS creatives may have been a bit confused when client On-Cor Frozen Foods told the agency that there was a pecan pie problem.
The trouble, sources said, occurred in new TV spots that broke late last month as part of the Northbrook, Ill., food company’s long-running national TV campaign featuring Happy Days’ Al Molinaro as a grocer.
The latest spots end with Molinaro’s traditional suggestion that his customers invite him over for dinner to help finish an oversized On-Cor entree.
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