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Five shops are vying for the International Olympics Committee’s campaign, set to break in mid-September.
But Wieden & Kennedy, New York, is not one of them. Despite its heralded sports branding work, the shop was rejected based on its ads for Nike during, uh, the last Olympics, said Weiden managing director Tom Blessington.
It seems that Meridian Management, a search firm hired by the IOC, objected to the shop’s controversial 1996 campaign (shown here) that insisted, “You don’t win silver, you lose gold.”
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