No Medals For Wieden

Five shops are vying for the International Olympics Committee’s campaign, set to break in mid-September.
But Wieden & Kennedy, New York, is not one of them. Despite its heralded sports branding work, the shop was rejected based on its ads for Nike during, uh, the last Olympics, said Weiden managing director Tom Blessington.
It seems that Meridian Management, a search firm hired by the IOC, objected to the shop’s controversial 1996 campaign (shown here) that insisted, “You don’t win silver, you lose gold.”
Meridian specifically cited that work as grounds for rejection, according to agency managing director Tom Blessington, who, naturally, wondered why Meridian had invited the shop to pitch the estimated $150 million task in the first place.
Meridian representa-tive Terrence Burns would not comment on the matter, nor would he name the five contenders. He expects an agency to be on board by mid-June.
-Kathleen Sampey