Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
By Nora FitzGerald
WASHINGTON, D.C.–Michael Jordan has suited up to assist new company Worldcom Inc. in its $8 million multimedia image campaign breaking today.
Earle Palmer Brown, Bethesda, Md., had the enviable challenge of showing off the ubiquitous celebrity in a light detached from sneakers and basketball. The agency also helps to cultivate Jordan’s own post-National Basketball Association branding as the entrepreneur of the millennium. Clad in savvy business suits, his airness appears in a series of TV spots, print ads and a phone card to drive home Worldcom as the business telecommunications company of the future.
Jordan has been associated with Worldcom, a result of the recent merger of LDDS Worldcom, MFS Communications Corp.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in