No. 2 Soft Drink Seeks to Stop Sales Slide

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DALLAS Dr Pepper/Seven Up is sticking with its 4-year-old “Make 7 Up yours” campaign with four new executions for 2004 as the company fights to keep 7 Up second behind the Coca-Cola Company’s Sprite in the lemon-lime category.

Sales of 7 Up are down 15 percent this year, company president and chief operating officer Mike McGrath told bottlers yesterday at a meeting in Dallas. The decline is due in large part to the decision of large PepsiCo bottlers to stop distributing 7 Up late last year.

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